More good Video from TED. In this one Caleb Chung talks about his approach to toy design. This is the guy who invented Furby. I had always seen Furby as some annoying money grabbing TV merchandising thingy but I was wrong. In this presentation Furby is a work of innovation by one individual and his family.

Caleb shows innovation at work. Well actually Innovation at play.

In his innovation personal model he balances Art and Science and wraps the whole lot in business. There is a lot of great stuff that would be familar to designers. He has design and sketch books. He describes the prototype parts as things he basically “gnawed out of plastic” The passion and attention to detail comes across very clearly.  Although his enthusiasm might put him close to the dreaded “nutty professor” image of an inventor this guy is intelligent, disciplined and a family man.

The new(ish) toy Pleo is designed to be a “children’s best friend” and something to love. This is a guy who obviously loves what he does and cares about what he creates.

Enjoy

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